Why is Community so important in PR and Social Media?
Social Media has so many different facets and uses that it’s definitely hard to define. What does it always come back to? Community. So why is this? Why is it so important? How do the foundations of PR relate to community?
As PR professionals, we are constantly engaging with colleagues, clients and people of various industries. We have to be knowledgeable and respectful.
You engage with your community. You learn and ask questions from them. There is a foundation of trust built, and many mentors spawn from it. This definition became even more solidified when someone I consider a mentor, Beth Harte, was attacked through a blog in what I considered to be an unprofessional manner. This is a great example of community building to me. The post has been edited and the remark of Beth being ‘clueless’ taken down – but you can see those who respect Beth and know her well address the issue. I respect and applaud Rebecca for how she handled the issue afterward – she didn’t wait days for it, but did so immediately, learned from it and will move on.
The thing is, we all have different opinions on things. Community isn’t all about defending those we respect. If they are in the wrong, I bet many wouldn’t come to their defense. However, we can present that we disagree in a manner that is constructive and not personally slandering someone else. That’s what makes community great. The people I know and respect challenge me to think outside the box and look at a variety of viewpoints. They mentor me on subjects that are important to me. We interact and talk constantly about issues related to everything from PR to cupcakes.
So what do you think? Why is community important in social media?
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