Does Technology Make Us All-Knowing?
If you’re a Gen Y-er, technology sometimes makes you believe you are – brand knowledgable, that is. Meaning: you understand how to execute campaigns from a full strategy plan.
Think about it. 20 something’s straight out of college are being entrusted with huge brand campaigns in the form of social media. The reason? Some (not all) older generations that don’t understand aren’t willing to buy-in and learn, but are willing to pass off their hard work and the foundation they’ve built in their brands communications to an entry-level.
It’s bound to make some feel pretty important. The 20 something is now the face of your brand. With the evolution of technology, social media and how people get their news – they are more than likely to turn on a computer than flip open a paper. They are more likely to look at Twitter than your company Web site. Why? Ease and people on the go need information quick.
How does this work? Why is this now the trend? As 20 somethings, what can we do to make sure we don’t endanger the brand? This doesn’t mean 20 somethings aren’t qualified – if they approach it correctly. Many just aren’t ready, and that’s a fact.
My thought? Stratagize with your boss. Ask them for advice. Ask them what messaging they want to see. Have them monitor it for a bit to make sure you are on the right track. Show that you want to earn their trust and you deserve to have it.
What do you think? Why is this the trend? Is it right? How can we make it so the brand doesn’t take a hit?